Content Strategy and use of Imagery

Content strategy fail

This image is amazing for captivating emotion and commanding attention.  It tells a story.  It's just difficult to understand what kind of constipation story it speaks of.
The advertising campaign plays on the frustrated angry dictator who is finally happy because he had a fabulous bowel movement.  This is supposed to be hilarious.
Not only is the use of Hitler imagery in poor taste, using a tone of "funny" is absurd.
Furthermore, the ad is completely out of line with Senokot's image and brand.  Case in point, please look at their website. It is wordy and outdated.  There is no mesh.  In fact the contrast between the Hitler ad and the webiste is astounding!

What the voice of their website is saying.

• Earthy
• Euro, Health food store in Romania circa 1983
• Pharmaceutical friendly/clinical
• Creepy (look at the pharmacist on the homepage for 2 minutes, click on video).

 
There is no consideration of audience especially considering senior's are probably using the product.
Messaging is supposed to be funny but it come off as strange and offensive.
Message intentions of the products effectiveness and relief have gotten lost.

 Content strategy win

This poster promotes rock guitarist Peter Frampton's collaboration with the Cincinnati Ballet.  It is featured on their website and fits very well with the other messaging, branding and tone of the ballet's website.
With just enough wording to give the image context, it conveys key messages to ballet and rock enthusiasts.
This image is cutting edge, bold, high end with an amazing vintage look.  It conveys clear messages.  Even the dancers leg has a strength that somehow connects with rock and roll.

The academy is taking a fresh approach to getting people excited about ballet.  They are holding events that attract different audiences specifically men and those that like rock music.  For example, there is "Beer and Ballet event".  There is consistency of messaging.  Ballet can be fun, rebellious and masculine!  So we know who the audience is. This image is entertaining- the guitar and stark movement of the pointed toe striking through it.  Peter Frampton is a legendary guitarist.  His involvement provides an element of credibility to the ballet as they are  asking their audience to take a chance on combining two nontraditional art mediums.  

One more content strategy win 

This image is great at conveying several messages of what the non-for profit is all about.
The voice is uplifting, helpful, sad but hopeful and has authentic element of compassion.  The image is also instructional as it answers the question of "where does my money go as a donor, who does it help, and why should I help them?"  Look how adorable these girls are.  Who wouldn't want to sponsor them!  This is a great example of original content through photography. It does not look generic or sterile like many licenced images. The photo is representative of their brand, website and is in-line with their mission statement.

Because I am a Girl initiative is a social movement that's unleashing the power of Canadian girls, women - and everyone who matters to them - to claim a brighter, safer future for girls in the developing world.-Source: Because I am a girl website.